Commbank is in the process of creating a Sydney metro precinct of new and upgraded workplaces for its agile workforce. One of the key new locations, South Eveleigh, will be home to around 20,000 people within the next couple of years.
Our task was to create an integrated internal campaign to inform their team how to use the facilities within their new tech-enabled workplace.
We created a campaign around the idea of the new Commbank building itself being happy to help the newcomers. To achieve this, we created a series of 15 stills and animations that each show a face shape being made from different aspects within the building. Each execution is used to communicate how staff use an aspect of the new workplace.
The campaign is being rolled out across the Sydney metro campus so it’s too early to measure engagement. However, since completion, the campaign has now also been earmarked for a national roll-out across Commbank workplaces.