Hi, we’re The Core Agency. An independent creative agency founded on the firm belief that inside every viable brand is a powerful Core Idea.
A Core Idea is essential in defining how your brand engages, innovates and influences people. It’s what powers authentic and effective marketing across channels and experiences, while keeping your brand relevant.
In short, Core Ideas help brands win.
Your current brand idea may well be doing a good job of organising your advertising, but only a Core Idea can communicate what’s compelling about your brand across the entire borderless marketing landscape.
Our challenge is to unlock your brand’s Core Idea with insightful strategy and amplify it with creativity to ensure you win customers, the quarter, your category and the future.
To achieve this, we’ve filled the agency with an unlikely cohesion of out-of-the-box thinkers and ever-dependable project people. A collection of distinctly different minds that analyse, originate and overlap to help our clients conquer.
Trusted by major brands
Over the last decade, top-tier clients and innovative start-ups have partnered with The Core Agency to help drive their success. Our current partners include IGA Supermarkets, QBE, PwC, Elders Insurance, CommBank and Key Pharmaceuticals.
The fight for consumers has never been more competitive. So, defining and communicating your brand’s Core Idea is a necessity to conquer and grow.
Does your brand have a Core Idea?