The Core Agency has just launched a new integrated campaign for QBE’s CTP offering in the South Australian market.
QBE entered the SA market in 2018 with a major road safety campaign that featured Adelaide school children. Their message was that if we all change one small thing about the way we drive, we can all be safe on the roads.
This latest campaign launches QBE’s CTP offering and includes TV, digital, social and website integration. The new campaign continues using the brand’s long-running animation style. It introduces a new character ‘Rego’, who pops up in scenes unexpectedly.
Christian Finucane, Founder & Creative Partner at The Core Agency said: “CTP insurance is not something most people take a great deal of interest in. QBE’s animated campaign style will help the brand cut through and engage consumers in a fun and friendly way.”
Bettina Pidcock, Chief Marketing Officer at QBE Insurance Group said: “The South Australian CTP market is extremely competitive, and we required a campaign to help us win against the local providers. By introducing the new ‘Rego’ character we make a clear link as to when customers need to consider QBE for their CTP insurance.”
QBE Insurance is amongst clients at The Core Agency including Fidelity International, Key Pharmaceuticals, Commbank, PwC, NSW Government, RSVP and The Fred Hollows Foundation.