PwC is renowned for enabling its customers to achieve their ambitions by bringing together the right people, skills and technology. This was captured by the brand in a global marketing initiative known as ‘The Together Effect’.
With Australia the first market to launch the campaign, our challenge was to find a way to bring it to life leveraging a diverse collection of their projects.
Our idea was to use a simple one-word headline solution that showed how PwC had collaborated with its clients and partners to turn a challenge into a solution.
While the creative is new to market, the campaign has been adopted across the consultancy, catching the eyes of current and prospective clients.