Each year in the autumn, new strains of the flu shot vaccination become available and the public is encouraged to get treated ahead of the peak winter season. The opportunity also provides Primary Health Care a reason to talk with people about preventative health.
We created an integrated campaign across out of home, radio, digital and social using the theme of, ‘Feel smug this winter.’
Using a humorous tone, the creative idea captures just how it good it feels to not be sick.
The campaign achieved over 2x the target number for vaccinations administered, with many medical centres having to roster on additional doctors to facilitate demand from walk-in customers.