We have been working with Kellogg’s over the last few months to develop a new brand to help solve morning hunger. Kellogg’s is the lead collaboration partner in a collective of international stakeholders that aim to ensure children start their day on a full stomach. It means they are better prepared to learn and be the best they can be.
The ‘Bright Start’ brand is a great example of our Core Idea approach brought to life for social good. The initiative is being launched in India with bold plans to take the foundation’s ideas and initiatives across other countries.
Bright Start’s other key partners include Asian Venture Philanthropy Network, Sesame Street, Asian Food Bank and The Breakfast Revolution.