Spotcap, a non-bank lender headquartered in Germany, has launched a new brand campaign in the Australian market. The work has been developed by The Core Agency following an international competitive pitch.

Spotcap empowers SMEs to create and embrace growth opportunities by providing unsecured loans between $10,000 and $400,000. It is growing customer numbers with its unique credit algorithm that draws financial data from online sources to provide a genuine understanding of the applicant’s commercial health. This enables Spotcap to make responsible loan approval decisions and have funds available to businesses within just 24 hours. Spotcap opened its Sydney office in 2015 and also has operations in the UK, Spain and The Netherlands.

The new ‘Spot on business loans’ campaign introduces bold branding elements to help differentiate Spotcap in the growing category of non-bank lenders. Executions in the campaign show what customers can do with the loans to help grow their business. The campaign is launching using a variety of targeted digital and social video content formats.