The Core Agency

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TikTok Cannes Young Lions – Finalists!

Congratulations to Core Agency creatives Sarah Mould and Sophie Adams who were recently named finalists in the Cannes Young Lions competition.

Open to creative professionals at the start of their career from right across the world, the competition sets a creative challenge in five categories – Media, Digital, Film, Marketing and Design.

Sarah and Sophie entered the Digital category, and we are very proud to say their work was shortlisted as one of the Australian finalists!

Brief:
Launch a TikTok-first campaign that creates a movement and transcends the platform by encouraging Australian society to value and recognise Aboriginal and Torres Strait Islander Peoples’ cultures and heritage as a proud part of a shared, national identity.

Check out their entry – ‘Original Sound’