Fidelity International has selected The Core Agency to manage its strategy and creative duties, following a competitive creative pitch conducted by Trinity P3.
The Sydney independent will become the lead agency for Fidelity International across Australia and New Zealand, developing multi-channel campaigns for its new and award-winning portfolio of investment products.
Established in 1969 as the international arm of Fidelity Investments, Fidelity International provides world class investment solutions and retirement expertise to institutions, individuals and advisers. Fidelity International became independent of the US organisation in 1980 and today is owned mainly by management and members of the original founding family. It invests A$418.9 billion globally on behalf of clients in Asia-Pacific, Europe, the Middle East and South America.
The Core Agency is initially tasked with launching a new equities-based investment product as well as creating an integrated campaign to leverage the brand’s sponsorship of the Invictus Games 2018 Sydney.
Fidelity International joins The Core Agency’s client list which includes QBE Insurance, Key Pharmaceuticals, Elders Insurance, Pet Circle, RSVP and The Fred Hollows Foundation.
Christian Finucane, Founder & Creative Partner at The Core Agency said:
“We are stoked to have won the pitch for Fidelity International. The Core Idea we presented has the power to communicate anything and everything with a simplicity rarely seen in the financial services category. It’s a highly-competitive space and we are looking forward to partnering with their team to help drive results.”
This latest win comes after The Core Agency recently announced it had been awarded the Elders Insurance account, without a pitch, from parent company QBE Insurance.