How to encourage responsible gambling and promote awareness of the counselling services available on the Gambling Help website.
Following a competitive pitch, Core created an innovative smartphone app, ‘Stay on track’ which has been designed to encourage positive behavioural change for gamblers.
The app enables users to set a betting budget, update their bets (losses and wins) and track how they are doing via a simple visual dashboard. The app is a useful and ongoing tool for all forms of gamblers, both online and offline, from pokie rooms to the racetrack. It also provides access to simple advice and tips on how to keep gambling spending in check, as well as links to online chat and SMS reminders.
Our concept is straightforward in that we believe if a user can simply visualise their level of spending then they’re better placed to address it before it becomes an escalating problem.
The app and its supporting digital campaign proved to be an outstanding success. The app was downloaded 2x more than projected and its ongoing engagement metrics prove that it has found a useful role in thousands of people’s lives.
The app was picked up and reskinned to be used in other jurisdictions including South Australia and Singapore.
The ultimate success of the initiative will be measured in helping people to better recognise the signs of problem gambling and to know where they can receive help.
“We want to give people tools to better monitor their gambling spending and reach out to those who are looking for help. We believe the ‘Stay on Track’ app created by Core will help people recognise sooner if their betting is becoming a problem for them.”
Jenny Crocker, Senior Communication Consultant, Responsible Gambling Fund, NSW Office of Liquor, Gaming and Racing.